Lauren Card Live

There is no other color besides red that gets more attention than blue. As a graphic designer the use of blue is alway very safe. It evokes trust, dependability, strength, stillness, commitment, and inspires confidence.

Many of these shades of blue come from my artist’s palette. Some of my favorites are:

• Cerulean Blue – Is the color of the ocean and it is calming and meditative.
• Big Blue – Is the color of IBM, a business success known the world over.
• Robin’s Egg Blue – Is that precious and child-like symbol of innocence.
• Lapis – Luxury and regal position adopt Lapis as an icon.
• Ultramarine – Best friend to every painter, this versatile blue belongs in every paintbox.
• Blue Iris – The color of spring and renewal.
• Indigo Blue – Exotic fabrics from faraway places, stiff and scratchy brand-new jeans, and the night sky all call themselves Indigo.

So how could it be that most all of the human race has such a profound reaction to such a small part of the visible spectrum. Don’t the principles of randomness suggest that a goodly percentage of us would NOT like blue in favor of another color? Well, scientists, psychologists, and marketing experts tell us that most all of us really get a long with the color blue. Perhaps the origin of our attraction is the primeval time when most all that we could see and where we lived was out of doors. The sky and the sea are blue…ancestral blue.

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