Oct 27
Everyone Likes Comfort Food
- Categories: Entrepreneurs, People
Music takes us back in time and so does food… especially comfort food. Smart marketers know that in times of stress we will return to the familiar with very little concern for cost.
Of all my favorite snack foods, chips and salsa reign supreme! Because of this and being a graphic designer, I am very open to their homespun marketing message.
White Girl Salsa for me is comfort food. The combination of their retro logo and video, of founder Julie Nirvelli’s darling daughter, makes me feel like I’ve been a customer of theirs for decades. That kind of brand recognition is something big time marketers lust after and pay dearly to create.
Consider how your product or service can become Comfort Food.
Check out White Girl Salsa Facebook page and video …you have to see it!
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